Many Arrow clients submit digital photos for their print jobs. While digital images may look great on a computer monitor, often the quality is poor when these images are reproduced on an offset printing press if the resolution settings were set for a small file size (or a large quantity of images per memory card). To ensure that your photos are print quality, follow these guidelines for selecting a digital camera, choosing the proper settings, and handling digital image files. Remember, Arrow has a professional photographer, so don’t hesitate to contact us if you need assistance.
We want the photographs in your printed piece to be the best quality possible. Photographs engage the reader, illustrate important points in the text, and deliver visual “how to” information that helps the reader adopt new practices. Plan a purpose for a photograph and visualize the image before shooting it.